The concept of hunting camouflage is radically changing. Initially, hunters (or, more likely, marketers) believed that the best way to gain concealment is to blend into the environment with patterns of leaves, twigs, and branches. The U.S. Military has gone to digital patterns, so look for an explosion of new-concept patterns like Under Armor Ridge Reaper. This Under Armour video captures how future camo patterns will work and how “algorithms” may play a part.
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