The outdoor industry is finally waking to the idea that women don’t want to hunt in their brother’s, father’s, or husband’s clothes. Gender-oriented companies are helping to solve that problem.

Just for Does, as the name implies, focuses on attire for women. Lady hunters and the men who love them will be intrigued by their product offering. Check out the details in this post from Archery Business.

The 2015 lineup from Just For Does contains everything a female hunter could want in the way of personal care. The line includes notable standouts like the Just For Does Volumizing Shampoo, Moisturizing Conditioner, Leave-In Conditioner, Shaving Lotion and the powder-based (read: non-sticky!) Deodorant. These salon-quality products utilize Z-Technology, a concentrated compound that encapsulates odor molecules on contact for fast, safe and effective scent control. According to Amber Cobb of Just For Does, the company’s T-shirts are flying off the shelves. “A lot of guys purchase them for their wives or girlfriends,” she said. “Even if they’re not hunters themselves, they can still show their support for hunting”