You eat ice cream with a spoon. Cereal with milk would be much more difficult to eat without a trusty spoon. And when ice fishing, a spoon can be just the weapon you need in your arsenal to land fish. To help anglers drive fish crazy beneath the ice, VMC has introduced four new spoons and five new jigs to their product line. Ice Force pro angler James Holst said these new spoons and jigs are guaranteed to bring ice-fishing action.

VMC Flash Champ Spoon Photo by Rapala

“When it comes to pure, unadulterated craftsmanship, VMC is without question the best in the business,” said James Holst, Ice Force pro angler. “With this introduction, the brand has unleashed a stockpile of bold, attention-grabbing spoons and jigs designed specifically for fish-pounding pleasure. When anglers tie on these dynamic baits, they’d better be ready for action.”

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Photos: (top); Rapala (above)