Hunters in North America routinely wear camouflage.  In fact, heading out in jeans and a flannel shirt just doesn’t seem like you are in the game.  Fishing doesn’t require camouflage to be effective, yet it can help if you fish clear streams and ponds.  In general, camouflage is cool and becoming increasingly popular as a brand statement and in casual wear.  Here’s the latest on this new fishing pattern from Realtree:

Bill Jordan’s Method

Designed to complement the Realtree Fishing brand and the iconic hook/antler logo that is already taking the market by storm, the new Fishing pattern was developed using Bill Jordan’s innovative method for blending background layers to give depth and texture to all patterns.

The Fishing pattern includes subtle Realtree branch and brush pile elements that interestingly mimic the bottom returns of today’s depth finder technology, separating this unique pattern from the thousands of digital patterns on the market.

From the President

“Fishing has been a huge part of my outdoor life,” said Realtree Designer and President Bill Jordan. “My father and family were in the boat business, I fished tournaments for years, and today I spend as much time as I can fishing with my children. It was just natural to extend the Realtree brand into the fishing market. So many hunters are just like me and my family and our Realtree employees. We enjoy all aspects of the outdoors. I wanted to create a camouflage pattern that connected outdoors people to the great sport of fishing, and by all indications we succeeded with the Realtree Fishing pattern.”

50,000,000 Anglers
Many of Realtree’s more than 2,000 licensing and retail partners manufacture or market primarily to the 38,000,000 freshwater and 12,000,000 saltwater anglers in the United States. Even though Realtree’s early success was rooted in the hunting industry, the company’s influence now reaches into virtually every corner of the sporting world. So, it only makes sense to offer a pattern for fishermen, since research shows that anglers also hunt.

Apparel items such as jerseys, fishing polos, vented fishing shirts, sun-shielding neck and face gaiters, hats, raingear and more will be for sale online and at key retailers over the next several months. Also, look for soft-sided tackle boxes in the Fishing pattern at fishing tackle retailers across the country.
For more information on the Realtree Fishing lifestyle brand, visit