Unfortunately, too many wounded deer are not recovered.

This happens for a number of reasons, such as poor shot selection, arrow flight, or a deer that moves at the wrong time. But one reason that’s no excuse is not knowing where to aim.

Michael Cantrell, founder of Pure Instinct Hunting, has great advice on shot placement.

Todays broadheads are made to smash through flesh and bone, but no broadhead will ever compensate for poor decision-making in the field. There are some bowhunting shots you should never take, and where to aim at a deer largely depends on the situation… [continued]

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